Using West Michigan as a benchmark, Sustainability Demystiﬁed! can help any size organization, no matter where it is located, to reap the beneﬁts that come from adopting sustainability best practices. It is an opportunity to transform your organization and take it to a higher level of performance and leadership. See the book and citation at Grand Valley State University’s ScholarWorks site.
The book has been written as a practitioner’s guide for business and organizational leaders, managers, and owners about sustainability best practices—what works and why. Small to medium-size enterprise (SME) is the primary focus of the book. Many larger companies and corporations already have the resources and capacity to successfully implement and embed sustainable development best practices within their organizations.
Kyle Denning, Managing Partner of Sustainable Energy Financing LLC
Whether you work for a small or large company… there are lessons that can be gained that can immediately be applied to your business.
Birgit Klohs, President and CEO of the Right Place Inc.
An eminently practical guide to a complex subject, and should put many companies, particularly small to medium size firms, well on their way to a pathway of understanding.
Dr. Jaideep Motwani, Chair and Professor of management, Seidman College of Business, Grand Valley State University
A comprehensive practical toolbox that addresses all aspects of the sustainability… I would strongly recommend using this book…
Peter Perez, Past Deputy Assistant Secretary, Office of Manufacturing, U.S. Department of Commerce, Owner of Carter Products Company
Sustainability Demystified! provides a valuable “essentials guide” to forward thinking business owners interested in staying one step ahead of the competition.
Dante Villareal, Director, West Michigan Small Business Technology Development Center
This practical guide will show the small business owner the ability to view his or her business from a different and strategic set of eyes.
Stuart L. Hart, Cornell University, Author of Capitalism at the Crossroads
In this excellent and practical guide, Norman Christopher really does demystify sustainability, making it something that companies can not only aspire to, but reduce to practice.
George Heartwell, Mayor, City of Grand Rapids Michigan
This seminal book—coming as it does early in the sustainability movement—will rapidly become a classic in the field. Read it and be inspired.
Brad Thomas, President, Progressive AE
Sustainability Demystified! is a practical, hands-on approach to the application of the many principles of sustainability as they touch all aspects of business.
Renae Hesselink, Past Chair of the West Michigan Chapter of the USGBC
Norman has captured the best practices and examples that we so desperately need to share about sustainability to improve overall business performance.
Mike Olthoff, President of Nichols Inc., Muskegon, Michigan
Norman has also created a clear approach for the manager new to sustainability and those that have already achieved some level of success but wish to go further.
Norman Christopher is an executive with over 30 years of global management experience including President, CEO, and COO responsibilities. He is currently Director for the Sustainable Community Development Initiative at Grand Valley State University in Michigan.