Sustainability Demystified! A Practical Guide for Business Leaders and Managers

Generating short-term savings, creating long-term value, making better decisions for today and tomorrow.

Using West Michigan as a benchmark, Sustainability Demystified! can help any size organization, no matter where it is located, to reap the benefits that come from adopting sustainability best practices. It is an opportunity to transform your organization and take it to a higher level of performance and leadership. See the book and citation at Grand Valley State University’s ScholarWorks site.

The book has been written as a practitioner’s guide for business and organizational leaders, managers, and owners about sustainability best practices—what works and why. Small to medium-size enterprise (SME) is the primary focus of the book. Many larger companies and corporations already have the resources and capacity to successfully implement and embed sustainable development best practices within their organizations.


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About the Author

Norman Christopher is an executive with over 30 years of global management experience including President, CEO, and COO responsibilities. He is currently Director for the Sustainable Community Development Initiative at Grand Valley State University in Michigan.

More about Norman